The store is 90sqm, located on the third floor of the building dedicated to Italian luxury brands. Here there will be present in an entirely proper space all the outerwear of the Herno Globe collection, the label born in 2019 under which are gathered all the sustainability projects of the Brand.The corner is made of natural materials, without the addition of chemical additives.

In the centre there is a stylized tree made of cedar wood that comes from sustainable crops in order not to contribute to the deforestation. It is exclusively processed with natural wax.
Eight branches with luminous inlays serve as light source and at the same time they support cases made of steel where the product is showed inside, dividing the space in 5 different areas.

Each area is dedicated to a project of the collection: Fast5Degradable, Recycled wool, 100% regenerated Econyl®Nylon, Onibegie Recycled Nylon and water-resistant Cashmere.
The walls are made of cork, the green material for excellence, with hints of grey that recalls the flannel, fabric which covers the walls of all the other stores of the brand.

Even the steel stands used for hanging the garments are in reddish copper-coloured obtained thanks to a treatment with low environmental impact that does not involve the use of chemical additives; and the famous hook is made of oak wood and cork. The rest is left to the product that always represents the best expression of the Brand’s values.